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Social app with personal AI

Employer ObEN, Inc.
Role UI/UX, Visual Design, Interaction Design
ObEN, an artificial intelligence company, sought to create a next-generation communication platform using its core technology around virtual avatars. The goal was to build a social app for younger generations that would enable them to express themselves through their personal virtual avatars in augmented reality. We have already released a beta version and will continue to iterate and improve upon our features based on user feedback and updated resources.

Process

Discover & Define

Early on in the development process, the team—directed by a product designer—interviewed groups of target users ranging in age between 18 and 26 years old. They included selfie-takers, social media users, and gamers. We wanted to understand the core experience of the social app. Each group gave us insights into their mobile experiences and motivations for building online relationships.
I analyzed multiple existing social and entertainment apps in the current market. I discovered 3 main features that needed to be presented in the most effective way: (1) personalization of the user’s content and character, (2) quick and easy ways to share results with others, and (3) a playful but simple experience when using the technology.

Exploration & Ideation

Based on findings and research insights, we brainstormed for all possible design features and ultimately decided to limit the scope to framing MVP requirements and core features.
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The beta version includes 6 core features: (1) Sign up, (2) Create avatar, (3) Set up wallet, (4) Authenticate, (5) Customize, and (6) AR expression
Working closely with the product and engineer team, I also needed to generate flows for creating wallets and the authentication required for a decentralized service that connects directly to the blockchain. My goal was to ensure that this process was concise and optimized while also providing clear information and explaining its purpose to users.

Interface Design

As a solo UI designer, I brought together concepts from the interface, interaction, and visual design. I designed all UI/UX designs and provided the development team guidance on the direction of core features with detailed references. In addition, I created and delivered animation, interactive transitions, and motion while creating all the visual elements.

Create your avatar
Authenticate
Customize your avatar
Play
Final screens & Prototypes
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Style Guides

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Animations
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